At the preconscious need level, buyers are most likely to:
A. object to sales presentations.
B. share precise reasons for buying a product.
C. be hesitant about discussing their needs.
D. experience post-purchase dissonance.
E. be fully aware of their product needs.
Answer: C
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Unconscious reference to your own cultural values when judging behaviors of others in a new and different environment is known as the ________ criterion.
Fill in the blank(s) with the appropriate word(s).
According to the chapter, why are BP's bright green and yellow, Texaco's red, black and white, and Sunoco's blue, maroon, and yellow so strikingly different?
What will be an ideal response?
"We have all the experts that we need to meet the team's objectives-an electrical engineer, a mechanical engineer, a chemist, a chemical engineer, an accountant, and a financial analyst," thought Keva. "But our meetings and interactions have been stiff, forced, and occasionally tinged with conflict. We need to add a ________ to our team, to bring some humor, to boost morale, to soothe hurt feelings, and to show concern."
A. team maintenance specialist B. mediator C. task specialist D. groupthinker E. gatekeeper
Most retail and wholesale buyers see themselves as purchasing agents for their target customers.
Answer the following statement true (T) or false (F)