Which of the following describes establishing a price that provides the rate of return demanded by senior management?
A) skimming
B) return on sales pricing
C) penetration pricing
D) competitive pricing
B
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In the VALS segmentation system, thinkers are characterized as being successful, sophisticated, active, "take-charge" people with high self-esteem
Indicate whether the statement is true or false
The purpose of personal selling is to
A) provide short-term incentives to encourage the purchase or sale of goods and services. B) help a firm to make sales and build customer relationships. C) cultivate long-term customer relationships by employing direct-response techniques. D) obtain favorable publicity in order to build relationships with a firm's publics. E) reach large audiences efficiently through the mass media.
The amount of corporate investment is typically at its lowest in the:
A) Conceptualization phase. B) Planning phase. C) Execution phase. D) Termination phase.
The technique of scanning in assessing external technological trends focuses on
A. what can be done and what is being developed. B. current activities and technologies. C. improvising key base technologies. D. clarifying the technologies on which an organization depends. E. comparing the competitive advantages of two companies.