What type of business-to-business segmentation allows B2B marketers to segment based on purchasing patterns, supplier requirements, and technological orientation?
A. psychographic
B. behavioral
C. geographic
D. lifestyle
E. demographic
Answer: B
Business
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________ is a type of construct validity that assesses the extent to which a measure does not correlate with other constructs from which it is supposed to differ
A) Convergent validity B) Discriminant validity C) Nomological validity D) Concurrent validity
Business
Identify the three decisions a researcher must make when creating a sample plan
What will be an ideal response?
Business
____ occurs when an individual’s beliefs are in direct conflict with the requirements of his or her role.
a. Interrole conflict b. Person-role conflict c. Intrarole conflict d. Intersender conflict
Business
Differential costs can only be variable.
Answer the following statement true (T) or false (F)
Business