In a small group, the standard setter keeps a record of the proceedings and uses this in the group's evaluation of itself
Indicate whether the statement is true or false.
False
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Communication researcher Milton Bennett calls the ultimate other-oriented principle the "Platinum Rule," which states: __________.
A. Do to others as you would have them do to you. B. Do to others as you assume they themselves would like to be treated. C. Do to others the best you can do. D. Do to others what you think will benefit them most.
Which pattern of organization is particularly useful when you are describing the steps of a process?
A. time B. cause-and-effect C. space D. topic
You provide social proof when you give your listeners examples of other people doing what you want them to do
Indicate whether the statement is true or false.
Answer the following statement(s) true (T) or false (F)
1. About $1 out of every $5 spent in newspapers goes to retail advertising. 2. When writing for collateral you should think of each piece as a campaign. 3. The biggest challenge in designing retail advertising is understanding the limits of aesthetics. 4. One of the weaknesses of newspapers is that they are mostly unsuitable for co-op advertising. 5. Magazines usually last longer than most other media.