A coupon on a 2-liter bottle of Pepsi, offering $1.00 off on a bag of potato chips, is which type of coupon?
A) cross-ruffing
B) scanner-delivered
C) response-offer
D) instant-redemption
A
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Members of society are stakeholders who are affected by corporate activities
Indicate whether the statement is true or false
Which of the following should be included in the body of your routine message when making claims or requesting action?
A) An expression of your anger and frustration B) A warning to the reader of the consequences of inaction C) An apology for the inconvenience caused D) A request specific action E) Complete and specific explanation of the details
Computer-based queries of accounting and other data bases are utilized in which of the following investigation methods?
a. theft b. conversion c. concealment d. inquiry
Competitive advertising that makes specific brand comparisons-using actual names-is ________ advertising.
A. direct competitive B. cooperative C. comparative D. institutional E. pioneering