A math teacher explains how to “complete the square,” a five-step technique for solving a quadratic equation. Which organizational patterns should the teacher use?
a. spatial
b. topical
c. chronological
d. cause-and-effect
c. chronological
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When attempting to write a positive message, what should the writer take care to do?
A) Thank the reader "in advance" for cooperating B) Avoid offering additional services C) Avoid trite saying that you may have heard or read D) Avoid volunteering information about the request E) Avoid placing the bad news first
Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. Which of the following is one of these factors?
A) economic risks B) attitudes of others C) cognitive dissonance D) alternative evaluation E) buyer's remorse
Compare and contrast civil and criminal law. Include in your discussion definitions, how the cases are commenced, the purposes of civil and criminal law, the burdens of proof, and principal sanctions
One of the advantages of niche media is it often allows marketers to
A. use major events like the Super Bowl. B. sell cooperative advertising space to cosponsors. C. spend fewer advertising dollars. D. reach a larger audience than mass media. E. change and personalize messages for different audiences.