An appliance store is having an early Saturday morning sale. Purchases must be made between 7 a.m. and 11 a.m. before the prices of the sale items go up 15 percent

The store advertisement concerning this sale notes that there are no guarantees or warranties that will accompany products being sold at the low sale price. Identify and explain the sales approach being implemented by this store regarding this sale.


Hard sale tactics are being implemented by this store along with transactional selling. Hard sale tactics include the store telling consumers they must make a purchase to receive the low price during only certain hours. Because the store is not offering any product guarantees or warranties, it is not striving to build a relationship with the customer past the initial purchase of the item.

Business

You might also like to view...

Which of the following best describes the value chain of a company?

A) the collection of businesses and products that make up the company B) profits earned by the cash cows and stars in the company's business portfolio C) touchpoints at which a company or brand interacts with its consumers D) the series of departments that design, produce, market, deliver, and support the company's products E) a network made up of the company, its suppliers, and its distributors working together to deliver customer value

Business

________ is a stipulation in an offer that says the acceptance must be by a specified means of communication

A) An option contract B) The mirror image rule C) Implied authorization D) Express authorization

Business

When goods are sold, their costs are transferred to Finished Goods Inventory.

Answer the following statement true (T) or false (F)

Business

?The sampling distribution of - is approximated by a normal distribution if _____ are all greater than or equal to 5.

A. ?n1p2, p2(1 - n2), n2p1, p1(1 - n1) B. ?n1p1, p1(1 - n1), n2p2, p2(1 - n2) C. ?n1p2, n1(1 - p2), n2p1, n2(1 - p1) D. ?n1p1, n1(1 - p1), n2p2, n2(1 - p2)

Business