What is the consumer-adoption process? What are the various steps in the process?
What will be an ideal response?
The consumer-adoption process is the mental steps through which an individual passes from first hearing about an innovation to final adoption. The steps are the following:
1. Awareness: The consumer becomes aware of the innovation but lacks information about it.
2. Interest: The consumer is stimulated to seek information about the innovation.
3. Evaluation: The consumer considers whether to try the innovation.
4. Trial: The consumer tries the innovation to improve his or her estimate of its value.
5. Adoption: The consumer decides to make full and regular use of the innovation.
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a. will increase b. will decrease c. will remain the same d. may increase, decrease, or remain the same
Accounts receivable arising from sales to customers amounted to $40,000 and $32,000 at the beginning and end of the year, respectively. Income reported on the income statement for the year was $110,000. Exclusive of the effect of other adjustments, the cash flows from operating activities to be reported on the statement of cash flows is
A) $118,000. B) $110,000. C) $102,000. D) $150,000.
A common decision bias relates to an unrealistically positive ______, which is stronger in people with an independent self-concept.
A. reward allocation B. deference C. motivation D. self-evaluation
What move beyond Excel graphs and charts into sophisticated analysis techniques such as pie charts, controls, instruments, maps, time-series graphs, and more?
A. Infographics B. Informing C. Data visualization tools D. Business intelligence dashboards