Which of the following is a psychological attribute that affects consumer choices?
A. lifestyle
B. occupation
C. perception
D. gender
E. education
Answer: C
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The opportunities for ________ provided by the Internet have helped many companies in the financial services area address the problem of the inseparability of services.
A. capacity management B. servicescape management C. transactional marketing D. place marketing E. disintermediation
GM and South Korea's Daewoo Group formed a joint venture which helped Daewoo improve its competitiveness. The venture was terminated since Daewoo prevented the import of GM cars to Korea
Indicate whether the statement is true or false
________ are associations designed to overcome perceived weaknesses of the brand
A) Conceptual points-of-parity B) Category points-of-difference C) Competitive points-of-parity D) Competitive points-of-difference E) Category points-of-parity
Flamingos, Inc. has four departments. The Administrative Department costs are allocated to the other three departments based on the number of employees in each and the Maintenance Department costs are allocated to the Assembly and Packaging Departments based on their occupied space. Data for these departments follows: Admin. Maintenance Assembly Packaging Operating costs$30,000 $15,000 $70,000 $45,000 No. of employees 2 6 4 Sq. ft. of space 2,000 3,000 The total amount of the Administrative Department's cost that would eventually be allocated to the Packaging Department is:
A. $18,000. B. $10,000. C. $13,000. D. $4,800. E. $12,000.