The lesson that SRC (Self-Reference Criterion) teaches can be summarized as:
A) a person's perception of market needs is framed by others cultural experience.
B) the perceptual blockage and distortion about cultures are hard to reduce.
C) an unbiased perception is a vital and critical skill in global marketing.
D) an unconscious reference to one's cultural values is critical in global marketing.
E) the prior success and ethnocentrism can override the SRC.
C
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Which of the following is likely to happen to short-term and long-term interest rates during recessions?
A. The short-term interest rates rise during recessions but the long-term interest rates fall during recessions. B. The short-term interest rates fall during recessions but the long-term interest rates rise during recessions. C. Both the short-term and the long-term interest rates fall during recessions. D. Both the short-term and the long-term interest rates rise during recessions.
A brand name refers to ________.
A. a product's identifier that only can be spoken B. a product's identifier that consists of only the symbol or design that cannot be spoken C. the identification of an organization's products based upon individual SKUs D. any word, device (design, sound, shape or color), or combination of these used to distinguish a seller's products or services E. the commercial, legal name under which a company does business
A key trend contributing to the evolution of public relations is the growing power of public opinion to act as a positive force in shaping democratic societies
Indicate whether the statement is true or false
If 10,000 stock warrants are issued to the general public for $10,000, and later those warrants and $150,000 are exchanged for 10,000 shares of no-par stock, the entry to record the exercise of the warrants would be:
a. Cash 150,000 Common Stock Warrants 10,000 Common Stock 160,000 b. Cash 150,000 Common Stock 140,000 Common Stock Warrants 10,000 c. Cash 150,000 Common Stock Warrants 10,000 Common Stock 150,000 Add'l Paid-in Capital-Stock Warrants 10,000 d. Cash 150,000 Warrant Stock 150,000 e. Cash 150,000 Common Stock Warrants 10,000 Warrant Stock 150,000 Add'l Paid-in Capital-Stock Warrants 10,000