Which of the following is part of the definition of culture?
a. A pattern of learned and shared assumptions
b. How things are done, or are expected to be done, in a particular organization
c. The framing of how organizational members think, perceive and feel
d. All of the above
d. All of the above
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Jason went to an automobile dealership to buy a car, and he spent two hours talking to an employee about options. This element of marketing communications is called ________.
A. personal selling B. promotion C. advertising D. public relations E. direct marketing
Steve wants to gift a box of chocolates to his best friend. He walks into a store and buys Belgian chocolates because his friend once mentioned that they are the best in the world. This is an example of how consumers respond to ________.
A. price B. fitting the product to the culture C. quality D. brand strategy E. country-of-origin effect
A company wishing to switch from a push-oriented to a pull-oriented system will likely consider the implementation of which concept?
a. Kaizen b. JIT c. TQM d. RFID
_____ is a work arrangement in which employees spend at least part of their time working online, away from the office
Fill in the blank(s) with correct word