To evaluate the amount of dividends they receive, investors use the ratio called
A) Price/Earnings ratio
B) Return on Equity
C) Dividend yield ratio
D) Current ratio
C
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According to Michael Porter, access-based positioning occurs when a company ________
A) satisfies a broad set of needs of all the customers in a wide segment B) limits its product offering in order to minimize its prices C) uniquely or preferentially reaches a specific market D) focuses on the cost leadership generic strategy alone
This question contains two parts; be sure to answer both. First, explain the two things managers need to do to successfully implement a decision when using the rational model of decision making. Second, imagine that you are an office manager who has decided to implement a new policy of requiring all employees to be at their desks at 9 a.m., because too many employees have been arriving late. Explain how you will implement this policy based on the two criteria in the first part of this question.
What will be an ideal response?
Integrated marketing communications involves carefully coordinating a company's many communications channels to deliver a clear, consistent, and compelling message about the organization and its products
Indicate whether the statement is true or false
Removing trade barriers that protect an inefficient industry is likely to result in ______________ in that industry.
Fill in the blank(s) with the appropriate word(s).