The most important ingredient in soap opera success is

a. stability in character casting
b. nonclearances
c. a hit pilot episode
d. viewer commitment
e. casting


d

Communication & Mass Media

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Robert Lipsyte described this sport as a church. This sport is:

a. cricket b. baseball c. basketball d. football e. rugby

Communication & Mass Media

According to your text, public relations is which of the following?

A. a marketing function B. a manufacturing function C. an advertising function D. a management function

Communication & Mass Media

Identifying and defining the problem includes a discussion of who is harmed by the problem, and when the harmful effects occur

Indicate whether the statement is true or false

Communication & Mass Media

Information literacy involves the ability to recognize when you need information, the ability to evaluate information, the ability to contribute to the abundance of available information, and the ability to use information effectively

Indicate whether the statement is true or false.

Communication & Mass Media