Which of the following is an example of external organizational communication?
A) An employee performance appraisal
B) A brochure sent to a prospective customer
C) A report recommending a change in company procedure
D) An e-mail message to employees about an upcoming training seminar
B
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The marketing manager for Ned's Bar and Grill notices that his typical customer is a male college student. In the context of external information sources, he is using ________ to define his market.
A. demographics B. stereotypes C. estimations D. visual cues E. instincts
Respond to the following: a. What are the six guidelines that SFAS No. 52 provides for determining the functional currency? b. What were the findings of the FASB research report by Evan and Doupnik regarding these six criteria?
What will be an ideal response?
To be valid, a security agreement must set forth the creditor's rights on the debtor's default
Indicate whether the statement is true or false
Macro-marketing
A. is concerned with the activities performed by individual business organizations. B. tries to match heterogeneous supply capabilities with heterogeneous demands for goods and services. C. assumes that the effectiveness and fairness of all macro-marketing systems must be evaluated in terms of the same social objectives. D. is concerned with how effectively and fairly an individual business organization performs.