Love Languages is introducing an improved version of its tutoring targeted to students who want more in-depth assistance using a CD format. The company has decided to continue to offer their original tutoring package and aim the new product at the original target market; therefore, they are employing a ____ product strategy.
A. multiple products/one market
B. multiple products/multiple markets
C. modified product/one market
D. modified product/multiple markets
Answer: C
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Which of the following principles states that a business's financial statements must report enough information for outsiders to make knowledgeable decisions about the company?
A) conservatism B) materiality concept C) disclosure principle D) consistency principle
Special journals save substantial time because
a. account titles don't have to be written for each entry; b. summary posting is done monthly; c. totals are posted instead of individual transactions; d. all of these; e. none of these
All the noncomparative scales that we have discussed in this chapter can be easily implemented in social media except the Stapel scale that has to be presented vertically
Indicate whether the statement is true or false
Why are customers often considered the most important sources of new product ideas?
A) Customers are close to the market and can pass along information about problems and new product possibilities. B) The company can analyze customer questions and complaints to find new products that better solve consumer problems. C) Customers buy competing new products, take them apart to see how they work, analyze sales, and then decide to purchase. D) Customers review the sales, costs, and profit projections for a new product to find out whether the product satisfies the company's objectives. E) Customers estimate the minimum and maximum sales to assess the range of risk.