During the commercialization phase of new-product development, plans for full-scale manufacturing and marketing are refined and settled.
Answer the following statement true (T) or false (F)
True
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________ refers to the present value of a stream of revenue that can be produced by a customer
A) Net present value B) Actual customer value C) Market potential D) Lifetime customer value
_______________ has become the new word- of- mouth creating buzz about the product and allowing consumers to decided whether or not to purchase the product.
a. Traditional media b. Guerilla marketing c. Social media d. Virtual marketing
In a bond indenture, subordination is the stipulation that subsequent creditors agree to wait until all claims of the senior debt are satisfied
Indicate whether the statement is true or false
One of the primary advertising media in terms of both ad revenue and number of advertisers is
A. direct mail. B. magazines. C. broadcast television. D. newspapers. E. radio.