Object-oriented methodology and technology view functions as services that objects provide – the same way as in the real world where functions are carried out by something or someone
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A middle class person with an income at least 15 percent lower than the median middle class income, would be considered a(n) ________ consumer
A) underprivileged B) invidious C) restricted D) conspicuous
Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. The company further moved into classes such as deodorants, shampoos and cosmetics
Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. This is an example of ________. A) competitive points-of-parity B) competitive points-of-difference C) category points-of-parity D) category points-of-difference E) competitive points-of-presence
Quick-Track® is a syndicated market research project conducted quarterly to track key consumer behavioral and attitudinal measures for all major fast food and pizza chains in individual markets
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Cluster analysis requires prior knowledge of the cluster or group membership for each object or case included to develop the classification rule
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