Which of the following evaluation methods disregard the time value of money?
a. The accounting rate-of-return and discounted cash flow methods
b. The net present value and discounted cash flow methods
c. The payback period and net present value methods
d. The accounting rate-of-return and payback period methods
D
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The total of issued stock less treasury stock is referred to as authorized stock
Indicate whether the statement is true or false
If a marketing manager observes that his or her market shows no natural segments and consumers seem to have roughly the same preferences, the marketing manager will most likely be faced with a ________ preferences pattern
A) homogeneous B) heterogeneous C) diffused D) clustered E) scattered
In the twenty-first century, public relations practitioners should pay special attention to the Web. If a PR specialist is confronted by negative blogging on a Web site not controlled by the organization, he or she should
a. totally ignore it b. post a counter-argument on the blogger's Web site using an assumed name c. post a carefully thought out and worded response on the blogger's Web site identifying the posting as coming from the organization d. call lots of friendly bloggers and others who think highly of the organization and ask them to put something positive in other blogs e. create their own blog and "join the fray"
Use the NPV approach to select the best group of projects. (See Table 10.5 )
What will be an ideal response?