Discuss the four possibilities for drawing an overall characterization of an organizational culture.
What will be an ideal response?
You could look for a unifying theme among a number of cultural elements. The book discusses four over-arching concepts: central paradox, master value or rule, root metaphor or underlying assumption.
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Identify the three main questions to consider when analyzing the psychology of your audience. How might answering these questions impact the way you deliver the speech?
What will be an ideal response?
__________ communication, in which there is genuine two-way interaction between participants, is preferable to monologic communication
Fill in the blank(s) with the appropriate word(s).
How is mobile marketing different from most other kinds of direct marketing communication?
a. Communication is on a small screen b. It is more entertaining c. It is cheaper d. The consumer typically controls the flow of information
To avoid memory lapses during a speech,
A. prepare a card with key information on it. B. learn to eliminate nervousness. C. prepare a word-for-word script. D. memorize basic facts before the speech.