A prospect says, "I think the price of your display case is a little high." The salesperson replies, "Let me tell you about the value that goes with our display case." What method is the salesperson using to meet the objection?
A. Rephrase
B. Forestall
C. Compensation
D. Dodge
E. Boomerang
Answer: D
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What budget is generally not included in a master budget?
A. Capital budget B. Operating budget C. Strategic budget D. All of the answers are correct.
All other things held constant, the present value of a given annual annuity increases as the number of periods per year increases.
Answer the following statement true (T) or false (F)
When making a good markdown decision, a retailer should
A. consider only the rules-based approach because it has proven its reliability. B. only trust its own tastes and intuitions when stocking merchandise. C. rely exclusively on computer software designed for optimal pricing. D. look to limit markdowns as they hinder customer loyalty. E. work closely with its vendors and share the financial burden of the markdowns.
Major appliance retail stores such as Sears sell appliances and also offer extended warranties and service what they sell. This is an example of ______.
a. intangible products b. tangible products c. mixed products d. semitangible products