Gretchen is in the process of deciding which new car to buy. In comparing the miles per gallon, luxury features, safety features, and style of three different models, Gretchen is considering each car's ________
A) demand
B) service
C) utility
D) marketing orientation
E) marketing concept
C
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Most businesses in the United States are
A) sole proprietorships B) partnerships C) corporations D) separate entities
Different regions of the world often use different terminology and have a different focus on diversity depending on their world view. In North America the focus is on diversity of the workforce, what focus has Europe had?
a. Immigration b. Gender roles c. Anti discrimination and fairness d. Demography of the workforce
A _____ is the general level at which a company expects to sell a good or service
a. functional price b. base price c. premium price d. mark-up price
Before giving a presentation, you should A) practice repeatedly
B) arrive early to prepare the room and test any equipment. C) practice stress-reduction techniques. D) All answer choices are steps that a speaker should complete prior to giving a presentation.