In determining the sample size necessary to estimate a population proportion, which of the following is NOT needed?
a. the maximum margin of error that can be tolerated
b. the confidence level required
c. a preliminary estimate of the true population proportion p
d. the mean of the population
d
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In Fiedler's contingency leadership model, ________ is the amount of influence a leader has in his or her immediate work environment.
A. coercive power B. situational control C. readiness D. leadership style E. task structure
Which two of the following are true with regard to the impact of new technology on public relations practice?
A. Audiences are more fragmented, choosing niche media for their needs. B. Audiences are less fragmented, preferring homogenous mass media for their needs. C. Audiences are more active, choosing two-way media that permit interactivity. D. Audiences are more passive, simply receiving information sent to them. E. Audiences that report the news are clearly identified "journalists" with the appropriate educational background and training A and
Managing product returns and disposal effectively is associated with which of the key supply chain processes?
a. Manufacturing flow management b. Product development and commercialization c. Supplier relationship management d. Returns management
Advertisements that portray people experiencing an arousing, upbeat, and/or exciting benefit or outcome from using a product or service are relying on
A. emotional integrations. B. outcome integrations. C. rational appeals. D. mood transfers. E. informational appeals.