Leads traditionally have a focus on ______.

A. your editor/producer
B. the who, what, when, where, why, and how of a piece
C. your publisher
D. society at large


B. the who, what, when, where, why, and how of a piece

Communication & Mass Media

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Sample size depends on all of these except

a. the nature and purpose of the research b. the level of confidence needed in the research results c. the homogeneity of the sampled population d. style of questions in the survey

Communication & Mass Media

Which of the following is NOT an element of Strategic Communication

a. It has core messages that remain the same b. It is somewhat risky c. It has measurable objectives d. It is opportunistic

Communication & Mass Media

Business presentations should include links and have an

introduction, body, and conclusion. Indicate whether the statement is true or false

Communication & Mass Media

The goal of a process speech is to either show your audience how to perform a process or how to understand a process.

Answer the following statement true (T) or false (F)

Communication & Mass Media