Consolidation in the insurance industry is a continuing trend. One area where mergers and acquisitions frequently occur is between marketing intermediaries who represent insurance purchasers. These intermediaries are called
A) insurance adjusters.
B) insurance agents.
C) insurance underwriters.
D) insurance brokers.
Answer: D
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Which message strategy has the goal of creating an impact on a person's beliefs or knowledge structure?
A) affective B) conative C) cognitive D) resonance
Which of the following is a measure of the time that it takes to convert current assets into cash?
a. accounts receivable turnover ratio b. cash to cash operating cycle c. number of days' sales in inventory d. working capital
Negative feedback can occur in a variety of situations, serves as a corrective function, and is a form of which of the following types of feedback?
A. delayed B. message-focused C. low-monitored D. evaluative
Many companies use referrals by current employees as a source for new hiring because
A. current employees are normally very careful in recommending someone because their credibility is on the line. B. it is more expensive than the fees paid to headhunters. C. it is a good test of employee loyalty. D. current employees are very competitive and want to outperform those they refer.