If you are using the direct method or stepwise discriminant analysis, you are at the ________ step of conducting discriminant analysis
A) formulate the problem
B) estimate the discriminant function coefficients
C) assess the validity of the discriminant analysis
D) determine the size of the discriminant function
B
You might also like to view...
BMW positioned itself as the only automobile that offered both luxury and performance. At that time, consumers saw U.S. luxury cars as lacking performance
It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. This is an example of ________. A) straddle positioning B) category-based positioning C) need-based positioning D) noncomparitive positioning E) price-quality positioning
In the context of SWOT analysis, marketers can identify strengths and weaknesses by focusing on:
a. employee capabilities. b. government policies. c. quality of products produced by competitors. d. foreign competitors.
The completion of an originally incomplete instrument in an unauthorized manner is not a defense against payment on the instrument to an HDC.
Answer the following statement true (T) or false (F)
Which of the following statements about the undifferentiated targeting strategy is false?
A. The undifferentiated targeting strategy should be used when the needs of individual customers are similar. B. The undifferentiated targeting strategy uses one promotional program aimed at everyone in the target market. C. The undifferentiated targeting strategy is good for use with staple items, such as sugar and salt. D. The undifferentiated targeting strategy uses multiple distribution systems to best reach individuals in the target market. E. The opposite of the undifferentiated targeting strategy is the differentiated targeting strategy.