Roberto is attending a speech by his favorite author, sponsored by his book club. By which group of social traits is Roberto being influenced?
a. choice
b. birth
c. recreation
d. convenience
Answer: a
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The dollar amount attributed to hiring a new employee is referred to as ________
A) cost-per-hire B) cost-per-interview C) cost-per-application D) cost-per-fire
The ______ should deliver on the promises outlined in the headline and the first paragraph.
A. opening lines B. remainder of the body copy C. main body copy D. headline
The text cites three forces that usually operate to bring about shifts in mass communication theory. What are they? How did they cause a shift from limited effects theories to more culturally oriented theories?
What will be an ideal response?
Which of the following are reasons why speakers must consider the cultural diversity of their audience?
a. Different cultures attach different meanings to gestures. b. Language barriers can result in misunderstandings. c. Nonverbal signals differ from culture to culture and thus can make effective communication more challenging. d. Most cultures attach the same meanings to facial expressions.