A public awareness advertisement that aims to convince people to give up smoking features three teens bungee jumping off a bridge. When they reach the ground, each grabs a soda can, opens it, and takes a sip. As the third person takes a sip, the can explodes and kills him. The final screen reads, "No other product but tobacco kills every third consumer." By placing the strongest point in the ad at the end, the ad's source is hoping its message benefits from the
A. recency effect.
B. primacy effect.
C. credibility effect.
D. compliance hierarchy.
E. sleeper effect.
Answer: A
You might also like to view...
Davida's Delivery Service purchased a delivery van for $30,000. The van had an estimated useful life of six years and an estimated residual value of $6,000. After four years of use, the total estimated useful life is revised to seven years. Assuming straight-line depreciation, depreciation expense in year 5 would be (amounts rounded)
A) $2,667. B) $4,667. C) $2,000. D) $1,143.
Briefly explain how the CISG is organized
What will be an ideal response?
Creating long-term relationships with customers is a key component to surviving and thriving in today's competitive business landscape. One tactic many companies are deploying is the use of membership or loyalty programs where customers can accumulate points and receive discounts or free merchandise. For example, Omni Hotels encourages customers to join their membership program and provide key contact information such as their e-mail, address, and phone number. Omni Hotels offers benefits such as upgrades and free room nights based on the number of stays or points a customer has accumulated. This example demonstrates how Omni Hotels is utilizing
A. marketing mix deployment. B. customer relationship management. C. marketing technology. D. competitive insight.
If on any day during the month, an employer accumulates $100,000 or more in tax liability, the taxes must be deposited:
A. By either the following Wednesday or Friday if the employer is a semiweekly schedule depositor. B. Before the close of the business day in which the liability occurs. C. By the last day of the week if the employer is a monthly depositor. D. By the next banking day.