When you search Google for keywords such as "insurance," you observe highlighted results in a different color and format, above the search results. What are these results? Do they bring revenue to Google?
What will be an ideal response?
These results above the organic search are called paid search or pay-per-click advertisements. In paid search, marketers bid in a continuous auction on search terms that serve as a proxy for the consumer's product or consumption interests. Google allows the highest bidders' ads to appear during the search of a key term and gets paid accordingly.
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The efficient market hypothesis suggests that the market price of a firm's stock is an objective indicator of a firm's past, current, and expected future performance.
Answer the following statement true (T) or false (F)
________ is being used if respondents are given 100 attitude statements on individual cards and asked to place them into 11 piles, ranging from "most highly agreed with" to "least highly agreed with."
A) Constant sum B) Q-sort C) Paired comparison D) Rank order
Chandra and Michael are a young married couple. They currently drive an SUV but would consider buying a smaller, more fuel-efficient car now that the prices on those models have come down
They shop at their local organic shop when they are making a special meal, but they more frequently shop at their local supermarket. Chandra and Michael are interested in composting, and even took a workshop on how to start their own compost bin, but getting started just hasn't been a priority for them. Chandra and Michael would most likely be classified as belonging to the ________ group. A) LOHAS B) green marketing C) social marketing D) Conventionals E) Drifters
The ________ is a document that describes how an advertiser plans to spend its media budget to reach its objectives
A) media audit B) ad trafficker C) rate card D) media placement E) media plan