Using word association to generate ideas for topics is what kind of technique?

A. outlining
B. Brainstorming
C. survey
D. Audience analysis


Answer: B

Communication & Mass Media

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Which of the following is not one of the four key areas of concern relating to media globalization?

A. commercialization B. ownership C. regulation D. user access

Communication & Mass Media

Who is the primary target group for most advertisers of consumer products, and why?

What will be an ideal response?

Communication & Mass Media

________meanings occur when two parties each give up something they would rather not part with to get something valuable form the other person

a) Psychological b) Contractual shared c) Consensual shared d) Emotional

Communication & Mass Media

______________________ is a storytelling device through which the audience is provided with information pertinent to the narrative of events occurring in the story.

A. Protagonist B. Exposition C. Beat D. Logline

Communication & Mass Media