Define selective attention and exposure, and explain the strategies available to a speaker to overcome
these problems.
What will be an ideal response?
Selective exposure is exposing ourselves to information that is important to us and consistent
with our current thinking. Selective attention is choosing to focus on messages that are important and
agreeable, while ignoring messages that we consider irrelevant or contradictory to our beliefs.
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It costs more to produce and sell a magazine than to acquire the pictures and articles that appear in it
a. True b. False
Nonrestrictive questions designed to give the respondent maximum latitude in formulating an
answer are known as what kind of questions? Choose the BEST answer. A) closed B) primary C) secondary D) open
Number the following topic research steps in their correct sequence
_____ Develop your research plan. _____ Collect your information. _____ Assess your personal knowledge of the topic. _____ Record your information. _____ Conclude your search. Fill in the blanks with correct word
A colleague from the plant in Germany has arrived at the Chicago plant to share insights on a recent product line changeover implemented in Germany. This changeover has saved thousands of euros at the German facility, but Jim does not think it will work in the United States. Jim feels that there is a completely different attitude towards work and innovation in the U.S., and in fact, thinks the German facility is technologically behind his plant. Additionally, the colleague often mispronounces words when he speaks English, and doesn't dress appropriately for the U.S. office. He showed up to work on the plant floor in a formal suit and tie, with dress shoes that had a slippery sole. However, the colleague is a guest, and it is important that Jim pretends to be interested.
What will be an ideal response?