Greta is marketing a product that is technologically advanced and requires a great deal of explanation. Which direct response tool should she use?
A) direct mail
B) e-mail
C) infomercial
D) inbound telemarketing
E) outbound telemarketing
C
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As it pertains to international segmentation, unique segmentation is used when
A. a product offering has market appeal only in English-speaking regions. B. a product offering has market appeal in several countries. C. a firm can identify a group of consumers with common needs and wants that spans the entire globe. D. the similarity in needs and wants exists within one country. E. the similarity in needs and wants only extends across the region or several countries.
Documentation is
a. Any paperwork kept by a supervisor b. Confirmation that some fact or statement is true c. Always in hard copy format d. Kept when there is a problem at work
The key to begin harvesting the benefits of a project is to first develop an effective:
A) Client relationship with the project team. B) Measurement system for project use and value assessment. C) BOOT agreement that clearly stipulates when transfer of title occurs. D) Enterprise resource planning package to manage human, financial, and material resources.
ViolentVideoGames, Inc markets a variety of shooting, fighting and hunting video games. A state statue is enacted that requires all video game manufacturers to label any games with an option to kill something as "excessively violent.".A court would likely hold this regulation to be
a. an unconstitutional restriction of speech. b. constitutional under the First Amendment. c. justified by the need to protect individual rights. d. necessary to protect national interests.