An internal issue to be considered when setting a price is
a. whether the process is labor-intensive or automated.
b. the customer's preferences for quality versus price.
c. current prices of competing products or services.
d. the life of the product or service.
A
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Explain both demand and supply-side considerations when choosing the hardware platform for an e-commerce site. Include a discussion of I/O-intensive vs. CPU-intensive operations and scalability.
What will be an ideal response?
In the cosmetics industry, Unilever pursues differentiated global marketing strategies by targeting both ends of the perfume market
Indicate whether the statement is true or false
Who will most likely be willing to pay for high-value-added channels?
A) early buyers of a product B) internal customers of a company C) small and matured buyers of an industry D) consumers of low involvement products E) repeat customers of a product
When providing a buyer with information about a product, which of the following questions is LEAST relevant for the salesperson to consider?
A. What level of satisfaction is expected from buying the product? B. What product attributes are important in the buying decision? C. What are the prospect's attitudes toward the product? D. What are the prospect's attitudes about a competitor's products? E. What moral development level is needed for the buying decision?