Which of the following can an organization's supply chain focus on?
A. Efficiency.
B. Effectiveness.
C. Efficiency or effectiveness.
D. None of the above.
C. Efficiency or effectiveness.
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_____ refers to an organization's initiative of adding to a product or service to increase its value to the consumer.
A. Scaling value B. Enhancement of existing products or services C. Appreciation of existing products or services D. Incrementing value
Which of the following statements is TRUE of the factors that affect an advertising budget?
A) High-market-share brands usually require proportionately high advertising expenditure as a percentage of sales to maintain share. B) Brands in less-differentiated or commodity-like product classes require less advertising to establish a unique image. C) New products typically merit large advertising budgets to build awareness and to gain consumer trial. D) In a market with few competitors and moderate advertising spending, a brand must advertise more heavily to be heard. E) Established brands usually are supported with high advertising budgets, measured as a ratio to sales.
Stock categorized as trading securities is purchased for $52,000. At year end, when the market value of the stock is $61,000, the adjusting entry that would be recorded is:
A) Allowance to Adjust Short-Term Investments to Market 9,000 Unrealized Gain on Short-Term Investments 9,000 B) Unrealized Loss on Short-Term Investments 9,000 Allowance to Adjust Short-Term Investments to Market 9,000 C) Allowance to Adjust Short-Term Investments to Market 9,000 Short-Term Investments 9,000 D) Realized Gain on Investments 9,000 Short-Term Investments 9,000
Burroughs Wellcome is the developer and maker of AZT, which is a drug to treat persons afflicted with AIDS. The firm charges each patient $6,500 annually, more than many AIDS patients can afford. This is an example of the manufacturer adhering to its
A. cause marketing strategy. B. utopian responsibility. C. moral idealism. D. profit responsibility. E. social responsibility.