Business-to-business firms generally segment their markets according to what three variables?
A. demographic, geographic, and behavioral
B. profit potential, price sensitivity, and demand
C. price sensitivity, usage rate, and region
D. market size, customer convenience, and usage rate
E. demographic, geographic, and psychographic
Answer: A
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Which of the following is not affected by good organization of a message?
A) The audience's understanding of the message B) The acceptance of the message C) The time the writer spends crafting the message D) The time the audience spends reading the message E) The technology used to produce the message
When a corporation declares a stock dividend, which of the following is true?
A) Cash decreases. B) Equity remains the same. C) Equity decreases. D) Retained earnings increases.
Which category of companies is characterized by an organization culture which is primarily influenced by the home country?
a. International b. Multinational c. Global d. National
Blogging tools (e.g., WordPress, Twitter) have proven to be an ineffective form of social media in helping marketers educate their potential customers.
Answer the following statement true (T) or false (F)