Customers today want separate prices for each service element and they also want the right to select the elements they want. The customers are said to be pressing for ________
A) complementary services
B) perishable services
C) variable services
D) unbundled services
E) shared services
D
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A(n) ____________________ asset is a long-term asset that has a physical substance
Fill in the blank(s) with correct word
Hot Topic LLC appeals to tweens and teens through their Gothic frocks, fad movie gear, piercing paraphernalia, and popular T-shirts and posters. The staff at Hot Topic wears the merchandise. Also, they are active in helping their young customers choose from the hip merchandise. The teens and tweens can be considered the
A. marketing mix. B. target market. C. marketing objective. D. retail mix. E. retail format.
________ goals refer to higher-level organizational goals taking over specific individual or group goals.
A. Operational B. Functional C. Superordinate D. Tactical E. Elementary
Estimating a population percentage is done when the variable is scaled as:
A) average B) categorical C) mean D) metric E) large