What is the first step in the motivated sequence?
A) establish need
B) grab attention
C) identify solution
D) identify action
B
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Discuss issues related to multiple identities and intercultural communication competence.
What will be an ideal response?
Bruce Tuckman describes four stages of group development. In what order do these stages usually occur?
a. forming, norming, storming, and performing b. storming, forming, norming, and performing c. norming, forming, storming, and performing d. forming, norming, performing, and storming e. forming, storming, norming, and performing
Answer the following statement(s) true (T) or false (F)
1. Primary audiences are the audience you want to reach based on listening and monitoring on social media that could become important for the brand. 2. A creator, which is compared to a celebrity endorser, are more relatable and viewed as a trustworthy source of information. 3. False influencers are not that impactful in the social media industry. They do not do harm to brands and other influencers. 4. Micro-influencers are not as effective as influencers because they do not have a large audience. 5. Demographics focus on the attitudes, behaviors, and interests of the key audience.
When people?s attitudes, beliefs, or values come into conflict with each other, they typically experience
A) a sleeper effect. B) an inoculation effect. C) cognitive dissonance. D) cognitive restructuring.