When the data are labels or names used to identify an attribute of the elements, the variable has which scale of measurement?
a. nominal
b. ordinal
c. interval
d. ratio
a
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In a business-to-business advertisement for Service Metrics where the man is blindfolded and about ready to step into a manhole, the manhole illustrates which component of the behavioral response model?
A) severity B) vulnerability C) response cost D) negative consequence
Essentially, possible decision alternatives include any marketing action that the marketing manager thinks may resolve the problem
Indicate whether the statement is true or false
Web analytics provides information on:
a. which search engines and keywords site visitors used to get there b. tracking the entire process from user clicking on an ad to actual purchase of a product or service c. conversion rates d. advertising effectiveness e. all of the above
When Stella Finman found out that she was terminally ill, she drafted a will leaving all her property to her son. During her period of illness, Stella was financially and emotionally supported by her lawyer as her son was mostly away
When the will was read upon her death, it said that her lawyer would get a 20 percent stake in Finman Corp, a company Stella owned. Upon investigation, it was revealed that Stella's lawyer took advantage of Stella's weakness and persuaded her to change the contractual terms. This is an instance of ________. A) undue influence B) battery C) duress D) fraud