In addition to considering financial factors, project selection should often consider how well each project fits with the organization's strategic planning
Indicate whether the statement is true or false
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OrganicMeals Inc is an American firm that manufactures frozen, vegetarian burgers made from organic ingredients under the brand name VegDelite. The firm markets a core product, the Chipotle Veg Burger, under the VegDelite brand
After success of its core product, the firm adds other burgers under the VegDelite brand, such as the Crunchy Garden burger, the Vegan Special burger, and the Spicy Trip burger. In this example, OrganicMeals Inc uses which of the following strategies? A) a vertical brand-line extension strategy B) a horizontal brand-line extension strategy C) a new product-market brand extension strategy D) a cobranding strategy E) a product bundling strategy
If cash is received from customers in payment for services that have not yet been performed, the business would record the cash receipt as:
A. A credit to accounts payable. B. A credit to an unearned revenue account. C. A debit to an unearned revenue account. D. A credit to a prepaid expense account. E. A debit to a prepaid expense account.
The equipment salesperson asked the professional landscaper, "Did you know the RedMax brand backpack blower can save you time and money as it is the most powerful blower on the market and because it features an extra-large fuel tank?" What kind of an approach was the salesperson using?
A. Complimentary B. Premium C. Demonstration D. Product E. Customer benefit
Which of the following information systems facilitate strategic processes?
A) transaction processing systems B) management information systems C) executive support systems D) production systems