Both market penetration strategies and market development strategies primarily involve ________
A) selling a company's current products
B) modifying the company's product line
C) selling in new as well as existing markets
D) developing a new product
E) leaving the current market
A
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Camille runs a consulting business that assists in the hiring process, using a team of psychologists to help companies to better understand their specific jobs and the type of employees that are best suited to fill them. Her business relies on the work of which behavioral theory pioneer?
A. Hugo Munsterberg B. Douglas McGregor C. Mary Parker Follett D. Frederick Taylor E. Elton Mayo Hugo Munsterberg suggested that psychologists could contribute to industry in three ways. One of them was that they could study jobs and determine which people are best suited to specific jobs
Edna Wallace is a little worried concerning all the talk she has heard recently about lawsuits due to misrepresentation and breach of warranty. To help her "stay legal," her sales manager should advise her to do all of the following EXCEPT:
A. avoid making exaggerated claims about product safety. B. thoroughly educate all customers before making a sale. C. make claims or promises of a factual nature. D. be accurate when describing her product's capabilities. E. know the technical specifications of the products she sells.
Which of the following suggests that what is ethical in one culture is not necessarily ethical in another culture?
A) protectionism B) nationalization C) ethnocentrism D) ethical relativism E) locavorism
Describe the advantages and disadvantages of exporting.
What will be an ideal response?