What are the different modes of entry into the international market? What are the relative advantages and disadvantages of each mode?
What will be an ideal response?
Four different entry strategies include exporting, contractual agreements, joint venture, and manufacturing. The relative advantages and disadvantages of each may be found in the text under entry strategies.
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Why are prestige products often an exception to the law of demand?
A) The demand curve for prestige products slopes downward and to the right. B) Increasing the price of prestige products can make them seem more desirable. C) Demand for prestige products often is greater than supply. D) Prestige products such as diamonds, sapphires, and emeralds are nonrenewable resources. E) Customers are more aware of any price changes to prestige products.
While shopping for back-to-school clothes, Josie uses apps on her smartphone to comparison shop, and to obtain coupons and fashion advice. What external factor affecting the marketing environment does this represent?
A. technological B. economic C. legal D. sociocultural E. demographic
Sullivan signs a check "pay to the order of Tilly" drawn on Sullivan's account in Universal Bank. Velma forges Tilly's indorsement, Washington Bank cashes the check. Velma disappears. Universal pays Washington and debits Sullivan's account. Most likely, the ultimate loss will fall on
A. Sullivan. B. Tilly. C. Universal Bank. D. Washington Bank.
The balanced scorecard enables managers to consider their business from all the following perspectives except
A. customer perspective. B. ethical perspective. C. internal perspective. D. innovation and learning perspective.