In an audit of financial statements, the risk of the high rate of return of products sold includes relates to which of the following?
a. Sales that are recorded improperly.
b. An estimate of accrued returns that reduces net income.
c. A reduction of net sales for an increase to the sales returns and allowance account.
d. Consignment goods that are returned and forwarded to third parties.
a
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Market segmentation can be best described as the process of ________
A) assigning specific human attributes to a given brand B) dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs C) evaluating each market segment's attractiveness and selecting one or more segments to enter D) turning marketing plans into marketing actions to accomplish strategic marketing objectives E) maintaining a strategic fit between organizational goals and changing marketing opportunities
Which would best be used to illustrate a project schedule?
A. Ishikawa diagram B. control chart C. Gantt chart D. flowchart
Which of the following has research based on the Implicit Attitude Test shown?
a. Many people have biases based on race but the IAT has been unable to show biases with respect to sexual orientation. b. A vast majority of women have implicit biases for other women over men. c. A slight minority of Caucasians have implicit biases for Caucasians over African- Americans. d. A significant majority of Caucasians have implicit biases for Caucasians over African-Americans.
There are few cultural misunderstandings in the discipline of marketing.
Answer the following statement true (T) or false (F)