Which of the following is a drawback of cost-based pricing?
A) Sellers earn a fair return on their investment.
B) By tying the price to cost, sellers simplify pricing.
C) When all firms in the industry use this pricing method, prices tend to be similar.
D) This method ignores demand.
E) Without a standard markup, consumers don't know when they are being overcharged.
D
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"Cost-based," "market-based," and "negotiated" are three approaches to:
A) dumping. B) gray marketing. C) transfer pricing. D) price skimming. E) counter trade.
Which of the following is NOT offered as evidence in support of the endosymbiotic theory, which proposes that eukaryotic cells have evolved as a "committee" of prokaryotic cells?
A. The ribosomes of chloroplasts and mitochondria are similar to bacteria. B. Mitochondria and chloroplasts have their own DNA coding separate from the eukaryotic nucleus. C. Mitochondria and chloroplasts are similar in size and structure to some species of bacteria. D. Mitochondria and chloroplasts can actively break away from eukaryotic cells and live on their own. E. All of the choices offer support of the endosymbiotic theory.
People's orientation to their society does not impact their consumption patterns and attitudes toward the marketplace
Indicate whether the statement is true or false
What is one major assumption made by marketers who choose to use an undifferentiated marketing strategy?
What will be an ideal response?