Bulles Beverages Company at Las Vegas was a trusted partner of Marcheur Distilleries Ltd. in Texas. After seven years of working together, the management of Bulles Beverages Company became unsatisfied with Marcheur Distilleries as the latter's service seemed languid. As a result, the contract was terminated, and they started to source their beverages from another distillery. Identify the reason behind the dissolution of this relationship, and what could have been done to prevent this?
What will be an ideal response?
Perhaps the most common thief of good accounts, such as in this scenario, is complacency. In sales terms, complacency is assuming that the business is yours and will always be yours. It is failing to continue to work as hard to keep the business as you did initially to earn the business. In this scenario, the complacency of Marcheur Distilleries resulted in the termination of contract with Bulles Beverages Company. To avoid complacency, salespeople should regularly audit their own customer service.
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