According to the Children's Advertising Review Unit (CARU), parents, and not advertisers, are responsible for protecting children from their own susceptibilities while viewing advertisements.
Answer the following statement true (T) or false (F)
False
Younger children have a limited capability for evaluating the credibility of information they receive. According to the Children's Advertising Review Unit (CARU), advertisers have a special responsibility to protect children from their own susceptibilities.
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Rialto Company collected $5,000 on account. What impact will this transaction have on the firm's current ratio?
A. Decrease it B. No impact C. Increase it D. Not enough information is provided to answer the question.
The author estimates that in January of 2012, Home Depot had a required return on equity of 6.8%. He explains this relatively ________ rate as a reflection of ________
A) low; near all-time low long-term interest rates. B) low; Home Depot's very low beta. C) high; near all-time high long-term interest rates. D) high; Home Depot's very high beta.
Which of the following statements is true of celebrity endorsements?
A. Typically, the use of celebrity endorsers is highest among news and business publications. B. Marketers do not have to worry about the personal image of celebrities while choosing one to endorse a product or a service. C. Advertisers should select a celebrity spokesperson who will attract attention and enhance the sales message, yet not overshadow the company's brand. D. Consumers who are very knowledgeable about a product or service tend to be most persuaded by celebrity endorsers. E. When a celebrity endorses several products simultaneously, it leads to enhanced popularity of the celebrity and also results in increased sales of all the products the celebrity endorses.
The cost-effectiveness of advertisements in newspapers is measured based on the cost per ratings point.
Answer the following statement true (T) or false (F)