Which of the following can help you support a point in your speech?
A. An example
B. A quotation from an expert
C. Statistics
D. All of the above
E. None of the above
D.
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Ego-involvement can be a difficult variable to study because _______.
a. it is comprised of several distinct concepts b. there is no universal scale to measure it c. it only applies in cases of explicit persuasion d. it is only a moderating rather than direct variable
Balance theory accounts for quantitative differences between judgments, while cognitive dissonance theory accounts for qualitative differences
Indicate whether the statement is true or false
If youare researching a topic for an informative speech and find yourself overwhelmed with the abundance of information (e.g., 15examples are available), what advice does the textbook offer to combat this issue?
a. Sample it. b. Rotate it. c. Table it. d. Distribute it.
When a media company buys a combination of other media companies and/or companies in a non-media business, there is:
a. a horizontal merger b. a vertical merger c. a conglomerate merger d. de-regulation