What refers to the overall management of the availability, usability, integrity, and security of company data?
A. Data governance
B. Information inconsistency
C. Master data management
D. Information integrity issues
Answer: A
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Lifetime value can be calculated in two ways. Most marketing experts believe the most accurate method is calculating the lifetime value of a single customer
Indicate whether the statement is true or false
When a researcher must communicate with respondents which choice of data collection method may be selected?
A) have person ask questions B) use a computer to assist or to directly ask questions C) allow respondents to answer questions themselves D) any of the above may be selected E) none of the above may be selected
Sales Discounts and Sales Returns and Allowances have normal credit balances
Indicate whether the statement is true or false
An example of the use of trade as a political weapon is
A. sanctions on Russia for the occupation of Crimea in spring 2014. B. Apple's exports to Cuba. C. exorbitant tax rates for repatriated profits in the U.S. D. subsidies to automakers by the U.S. government to rescue them from collapse.