Radio programming in the 30s, 40s and 50s was the so-called:

A. On Golden Pond B. Golden Years C. Old School Years D. Golden Age E. all of these F. none of these


D. Golden Age

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. You should follow-up on your email pitch hourly until you get a response from the editor. 2. The news release is the most common media relations tool. 3. Searchable terms are not to be embedded into news releases because the search engines cannot see them. 4. A social responsibility report is an example of a controlled publication.

Communication & Mass Media

What contributes to listeners' limited attention span?

What will be an ideal response?

Communication & Mass Media

Successful media relations may depend upon how you disseminate your release

Indicate whether the statement is true or false

Communication & Mass Media

Your listeners, not you, determine whether you have credibility

Indicate whether this statement is true or false.

Communication & Mass Media