If a manufacturer wasn't happy with either intensive or exclusive distribution, a logical choice, which incorporates some features from both, would be ________ distribution.
A. evolutionary
B. compromise
C. selective
D. luxury
E. moderate
Answer: C
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Unilever has over 10 personal care brands, each with a unique focus and product positioning strategy. Buyers would not know that Unilever is the manufacturer of a specific brand unless they looked closely at the small print on the package. This is an example of using a ________ branding strategy.
A) company name only B) brand name only C) company and brand name D) brand and subbrand name E) company, brand, and product name
Major assumptions made in measuring business income include all of the following except
A) continuity. B) periodicity. C) matching. D) accrual accounting.
Kelly files a suit against Lewis in a state court. The case proceeds to trial, after which the court renders a verdict. The case is appealed to an appellate court. After its review of Kelly v. Lewis, the appellate court upholds the lower court's verdict. The appellate court has
a. affirmed the case. b. reversed the case. c. remanded the case. d. reversed and remanded the case.
Frankie is accused of a crime. Frankie is given an opportunity to object to the charge before a judge. She is also given the opportunity to confront and cross-examine witnesses and to present her own witnesses. These procedures represent A) a reasonable expectationof privacy
B) the prohibition against double jeopardy. C) due process of law. D) the privilege against self-incrimination.