According to your text, positioning assumes that consumers
A. will make up their own minds about a product, regardless of how it is marketed.
B. are innovators and will always want the latest and most innovative products.
C. will compare goods and services on the basis of benefits.
D. will always want to pay the lowest price possible for a product.
E. are followers and will only buy products that appeal to their friends as well.
Answer: C
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What will be an ideal response?
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What will be an ideal response?
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Answer the following statement true (T) or false (F)