Distinguish between need-satisfying objectives and sales-target objectives.
What will be an ideal response?
A need-satisfying objective is a marketing objective that shifts management's view of the organization from a producer of products or services to a satisfier of target market needs. A sales-target objective is a marketing objective that relates to a company's sales. It may be expressed in terms of total sales volume; sales by product, market segment, or customer type; market share; growth rate of sales volume; or gross profit.
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Milton Inc., a software company, conducts Inscape's DiSC inventory assessment to evaluate its employees. The assessment reveals that there are very few employees who are calm, supportive of others, and work far ahead of any deadlines. Which DiSC category applies to the employees described in the scenario?
A. conscientiousness B. steadiness C. influence D. intelligence E. dominance
The ability to effectively manage budgets, tasks and schedules, provide support, and allocate rewards and punishment, is typical of what type of leader?
a. Transformational b. Transactional c. Charismatic d. Postmodern
A key factor in determining who and how many people need to attend a meeting is ____.
A. the size of the meeting room B. the number of chairs C. the purpose of the meeting D. the time of the meeting
A double-sampling plan has n1 = 50, n2 = 100, c1 = 2, and c2 = 4. Suppose the first sample revealed two defectives. What should be done?
A) Reject the entire lot. B) Take a second sampling of 100 units. C) Accept the entire lot. D) Repeat the tests on the first sample.